Mailchimp Specialist | List Management

What I Do

Mailchimp Implementation Services

From account setup and audience architecture through full automation journeys and AI-native campaign optimization, Mailchimp built to convert subscribers into customers.

🔧

Mailchimp Account Setup & Migration

Full account configuration, sending domain authentication, audience architecture, custom fields, tags, and group setup. Migration from other ESPs with subscriber history, segments, and suppression lists preserved.

Setup · Migration · Architecture

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Automation Journey Design

Customer Journey Builder automations for every stage (welcome series, abandoned cart, re-engagement, post-purchase, and birthday flows) each built with behavioral triggers, dynamic content, and conversion-focused copy.

Journeys · Automation · Triggers

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Audience Segmentation & Tagging

Advanced audience segmentation using purchase behavior, engagement history, RFM data, and custom tag structures, enabling hyper-relevant campaigns that dramatically lift open rates and click-throughs.

Segments · Tags · Personalization

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E-commerce & CRM Integration

Shopify, WooCommerce, and BigCommerce store connections, product catalog sync, purchase event tracking, and revenue attribution. Also integrates with Salesforce, HubSpot, and custom CRM setups via API.

Shopify · WooCommerce · CRM

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Landing Pages & Signup Forms

Conversion-optimized Mailchimp landing pages and embedded signup forms, lead magnets, opt-in flows, pop-up forms, and multi-step capture sequences designed to grow your list with qualified subscribers.

Lead Gen · Forms · Landing Pages

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Reporting, Deliverability & Optimization

Campaign performance reporting, list hygiene management, deliverability monitoring, A/B test setup, and monthly optimization reviews, ensuring inbox placement and continuous improvement in email ROI.

Reporting · Deliverability · A/B

Service Packages

How I Can Help With Mailchimp

Mailchimp can do more than you think, or it might be time to graduate beyond it. Either way, let's find out what your list is actually capable of.

Audit

Email Account Health Check

Deliverability issues, broken automations, or a list full of dead contacts, find out what's holding your email performance back before it gets worse.

Best for

Businesses on Mailchimp with declining open rates, deliverability concerns, or automations that haven't been touched since setup.

Account health & deliverability audit
List quality & engagement analysis
Automation & journey performance review
Sending domain authentication check (SPF, DKIM)
Recommendations: optimize Mailchimp or migrate to a better-fit platform

Book a Health Check

Build

Mailchimp Email System

Automations that run while you work, segments that mean something, and campaigns that actually convert, built for how your business actually operates.

Best for

Small and mid-sized businesses ready to move beyond manual newsletters and build email workflows that run on their own.

Account & audience architecture setup
Welcome series, automation, and triggered email builds
Custom audience segments based on behavior & purchase history
Shopify/WooCommerce integration & e-commerce automation
Template design + sending domain setup & verification

Build My Email System

Retainer

Email Operations Partner

Consistent email performance requires consistent attention. Get an ongoing partner who manages campaigns, grows your list, and keeps deliverability tight.

Best for

Businesses that send regularly and want email to drive measurable revenue, without dedicating internal team time to managing it.

Monthly campaign strategy & execution
List hygiene & re-engagement campaigns
New automation builds and sequence optimization
Deliverability monitoring & issue resolution
Monthly performance report & recommendations

Inquire About Retainer

Engagement Models

How We Can Work Together

From one-time Mailchimp setup and migration to ongoing email channel management, flexible engagement models for businesses at every growth stage.

Mailchimp Implementation Partner

Full-scope ownership, account setup, audience migration, automation build-out, e-commerce integration, form and landing page design, and team training delivered as one complete package.

Mailchimp Email Specialist

Hands-on campaign execution, automation management, audience segmentation, and A/B testing under your marketing team's direction, technical email expertise without the overhead of a full hire.

Fractional Email Marketing Lead

Part-time strategic ownership of your Mailchimp channel, new automation builds, campaign calendar management, performance reviews, and email revenue growth planning on a flexible schedule.

Full-Time Remote Role

Embedded as your dedicated email marketing manager. Full ownership of Mailchimp strategy, execution, and performance, ongoing optimization, creative direction, and list growth management.

Project-Based Implementation

Clearly scoped deliverables (account setup, automation build, ESP migration, or segmentation overhaul) with full documentation, team walkthrough, and 30-day post-launch support.

Retainer Email Management

Monthly campaigns, automation optimization, list hygiene, deliverability monitoring, new journey builds, and performance reporting for growing brands treating email as a core revenue channel.

Why Me

The Mailchimp Track Record

35+ Mailchimp accounts built, deep automation expertise, and a conversion-first approach that links every campaign and journey to measurable business outcomes.

✓

Built complete Mailchimp automation stacks for 35+ SMBs and e-commerce brands, welcome series, cart recovery, win-back, and post-purchase sequences averaging 40% open rate improvement within 60 days.

✓

Designed advanced audience segmentation using behavioral data, purchase history, and engagement scoring, enabling highly relevant campaigns that reduce unsubscribes and increase revenue per send.

✓

Executed Mailchimp e-commerce integrations with Shopify and WooCommerce, real-time purchase tracking, product recommendation blocks, and revenue attribution reporting inside Mailchimp dashboards.

✓

Leveraged Mailchimp's AI-native features, subject line optimization, send time prediction, content optimizer, and predictive segmentation, layering AI intelligence into every campaign and automation.

✓

Background in growth marketing, conversion optimization, and lifecycle marketing, I build Mailchimp campaigns with purchase intent and conversion as the primary metric, not just open and click rates.

✓

Philippines-based with global e-commerce and SMB client experience, built Mailchimp programs for US, AU, UK, and Southeast Asian brands with timezone-aware sending and localized campaign logic.

Process

How It Works

From audience audit through live automations and ongoing optimization, a systematic Mailchimp implementation designed for long-term list growth and email revenue.

Discovery

Audit your current Mailchimp account, audience health, automation gaps, and email performance benchmarks. Free 30-minute call to prioritize the build and identify the highest-impact quick wins.

Account & List Setup

Configure sending domains, audience architecture, custom fields, tags, and groups. Migrate subscribers from existing ESPs, clean the list, and establish proper suppression and compliance settings.

Automation Build

Build the full automation library (welcome series, abandoned cart, post-purchase, re-engagement, and milestone flows) with copywriting, template design, and split testing built in from day one.

Launch & Monitor

Staged automation activation, deliverability warm-up, real-time performance monitoring, and team training on campaign management, list hygiene, and reporting dashboards.

Optimize

Monthly A/B test reviews, segment refinement, deliverability audits, new automation additions, and campaign performance reporting, keeping email performance improving over time.

FAQ

Common Questions

Everything you need to know about Mailchimp setup, automation, and email marketing implementation.

What is Mailchimp and what is it best suited for? +

Mailchimp is an email marketing platform designed for ease of use, best suited for small businesses, bloggers, and nonprofits that need to send newsletters and basic automations without complexity. It has a generous free tier and a simple drag-and-drop editor that makes getting started fast. It's not designed for advanced behavioral segmentation or e-commerce revenue tracking.

Mailchimp vs. Klaviyo, which is better for an online store? +

Klaviyo is purpose-built for e-commerce, with native Shopify integration, revenue-based reporting, and behavioral flows that Mailchimp can't match. Mailchimp is better for simple newsletters and small lists on a tight budget. If you're running a product-based store and want email to drive measurable revenue, Klaviyo is the stronger platform.

How does Mailchimp compare to Brevo for small businesses? +

Brevo is priced by emails sent, not list size, which makes it significantly cheaper for businesses with large lists but low send frequency. Brevo also handles transactional emails natively. Mailchimp is priced by subscriber count, which gets expensive fast. For businesses with 10,000+ contacts sending 2–4 times per month, Brevo often costs 50–70% less.

Can I integrate Mailchimp with our existing CRM and tools? +

Yes, Mailchimp integrates with HubSpot, Pipedrive, Shopify, WooCommerce, Salesforce, and hundreds more via native integrations and Zapier. I map data flows during scoping, ensuring contact data, tags, and segments sync correctly between Mailchimp and your other tools.

What are the benefits of using Mailchimp for email marketing? +

Mailchimp's strengths: a generous free plan for small lists, an intuitive email builder, basic automation for welcome sequences and abandoned carts, landing page and form builders built-in, and a large ecosystem of integrations. For businesses that need to get email running quickly without heavy configuration, Mailchimp delivers.

What Mailchimp automations should every business set up? +

The essentials: a welcome email series for new subscribers, an abandoned cart recovery automation for e-commerce stores, a post-purchase follow-up for reviews and cross-sells, and a re-engagement series for contacts who haven't opened in 90+ days. These four automations handle the most common revenue opportunities without complex setup.

Can Mailchimp replace a dedicated CRM? +

For very simple businesses, Mailchimp's audience and tagging features cover basic contact management. But it lacks deal tracking, activity logging, and sales pipeline visibility. For any business with a real sales process, a dedicated CRM like HubSpot or Pipedrive paired with Mailchimp for email is a better approach than trying to use Mailchimp for both.

Can you migrate from Mailchimp to another platform? +

Yes, I handle migrations from Mailchimp to Klaviyo, Brevo, Customer.io, and other platforms. Migration covers contact export with all tags and custom fields, automation rebuilding, template migration, and a validation pass before the old platform is cancelled.

How do you improve Mailchimp email deliverability? +

Deliverability in Mailchimp depends on list hygiene, sending domain authentication, and content quality. I set up custom sending domains with SPF, DKIM, and DMARC records, clean the list by removing hard bounces and unengaged contacts, and structure automations to exclude contacts who consistently don't open. Clean lists consistently outperform large unmanaged ones.

How much does it cost to hire a Mailchimp consultant? +

The investment depends on the scope, an initial account setup is lower commitment than an ongoing retainer covering campaign management and optimization. Send me a message with your list size, current setup, and goals and I'll outline what a project looks like for your business.

Get Started

Mailchimp Built for Growth.
Not Just for Sending Newsletters.

Free 30-minute discovery call to audit your current email setup and scope a Mailchimp implementation that turns your list into a consistent revenue channel.

Book Discovery Call → View All Services

Mailchimp Specialist Philippines: Email Automation That Actually Converts

Mailchimp is the world's most widely used email marketing platform, but most businesses use it as a basic newsletter tool. As a Mailchimp specialist in the Philippines, I unlock its full potential: AI-powered segmentation, Customer Journey Builder automations, e-commerce revenue attribution, and conversion-optimized campaigns that make email a top revenue channel for SMBs and growing brands.

Automation First, Campaigns Second

The highest-ROI work in Mailchimp is always the automation layer, welcome journeys, cart recovery, post-purchase, and win-back sequences running 24/7. These generate ongoing engagement and revenue without manual effort, and I always prioritize building these before focusing on one-off campaign execution.

AI-Native Email Marketing with Mailchimp

Mailchimp has invested heavily in AI features, predictive segmentation, send-time optimization, subject line scoring, and content optimizer. I integrate these tools strategically across every campaign and automation, making your email program smarter with every send and continuously improving deliverability and conversion rates over time.

Based in Manila, Philippines, available for Mailchimp implementation, email automation strategy, e-commerce email setup, and full-time remote marketing roles globally.

Contact

Your Mailchimp growth partner.

Available for full Mailchimp builds, ESP migrations, automation design, ongoing email management, and full-time remote roles. Let's make email your most consistent growth channel.

Send a Message → LinkedIn Profile

linkedin.com/in/thejohnarce