AI Marketing Specialist

What I Build

AI Marketing Services

From campaign architecture to predictive analytics, marketing systems that compound returns automatically.

🎯

AI-Native Campaign Architecture

Design marketing systems where AI handles targeting, creative optimization, budget allocation, and performance analysis, with human oversight on strategy and brand guardrails only.

Google · Meta · Attribution

🤖

Agentic Marketing Workflows

Build autonomous workflows that monitor performance, detect anomalies, adjust bids, rotate creatives, and alert humans only when strategic intervention is genuinely valuable.

Autonomous · Anomaly · Bids

📈

Predictive Analytics & Attribution

Implement multi-touch attribution models, predictive lead scoring, churn forecasting, and customer lifetime value optimization powered by machine learning on your actual data.

ML · Attribution · LTV

✍️

AI-Powered Creative & Copy

Deploy AI systems for ad creative generation, copy testing, personalization at scale, and dynamic content assembly across channels and audience segments automatically.

Creative · Copy · Dynamic

🔗

Marketing Stack Integration

Connect CRM, automation, analytics, ads, email, and AI tools into a unified data layer with real-time sync and clean attribution across every channel and touchpoint.

HubSpot · Segment · Braze

Service Packages

How I Can Help With AI Marketing

Most teams use AI to write faster. AI-native marketing teams use it to do things that weren't possible before, at scale. Here's the difference.

Audit

AI Marketing Opportunity Audit

Where is your marketing team spending time on work AI should handle, and what would the output look like if it did? This audit shows you the gap.

Best for

Marketing teams using AI tools ad-hoc who want a structured view of where AI can systematically replace manual work and drive measurable performance improvement.

Marketing workflow audit & AI opportunity mapping
Content production process evaluation
Campaign personalization & segmentation gap analysis
Current AI tool usage assessment
Prioritized AI marketing roadmap with impact estimates

Book a Marketing Audit

Build

AI Marketing System

A marketing stack where AI handles the execution layer (content, personalization, lead qualification, and campaign optimization) while your team focuses on strategy.

Best for

Marketing teams ready to systematically automate content production, campaign personalization, and lead qualification with AI doing the heavy lifting.

AI content operations pipeline (briefs → drafts → publish)
Behavioral segmentation & AI personalization layer
Lead qualification & scoring automation
Campaign performance monitoring & anomaly alerting
Integration with CRM, email platform, and analytics stack

Build My AI Marketing System

Retainer

AI Marketing Partner

AI marketing compounds, the systems improve as you build more of them. Get an ongoing partner who expands capabilities and optimizes what's already running.

Best for

Marketing teams with AI systems running who want continuous optimization, new automation builds, and a strategic partner who understands the full stack.

Monthly AI system performance review & optimization
New automation builds for emerging use cases
Content system expansion & new content type coverage
AI tool evaluation & platform recommendations
Reporting & attribution improvements

Inquire About Partnership

Engagement Models

How We Can Work Together

From embedded marketing engineer to CMO-level leadership, available remotely worldwide.

Builder / Engineer

AI Marketing Builder

Design and build AI-native marketing systems, automation workflows, and predictive analytics infrastructure. Hands-on technical execution with full documentation.

Growth

AI Marketing Growth Lead

Lead marketing strategy and execution with an AI-first mindset. Campaign oversight, team enablement, and performance optimization across every channel.

Fractional

Fractional AI Marketing Officer

Part-time leadership for marketing teams transitioning to AI-native operations. Strategy, governance, and architecture oversight without full-time overhead.

Full-Time

Full-Time Remote Role

Embedded as head of marketing, growth lead, or marketing technology director. Global remote with APAC timezone coverage and full team integration.

Project

Project-Based Consulting

Defined scope: marketing audit, AI integration, attribution build, or campaign automation project. Delivered on timeline with documentation and training.

Retainer

Retainer Arrangement

Monthly marketing optimization, new automation builds, performance analysis, and strategic advisory as your AI marketing stack matures and scales.

Why Hire Me

The Track Record

CMO-level strategy + engineering depth + global fintech experience, in one specialist.

✓

Led marketing technology transformation for global fintech platform, serving millions of users across CRM, lifecycle, paid acquisition, and analytics simultaneously.

✓

Optimized paid acquisition across Google, Meta, Apple Search, Twitter, and Reddit with data-driven attribution and automated budget reallocation.

✓

Built automated promo campaign systems improving conversion rates and reducing customer acquisition cost through AI-powered personalization.

✓

Designed multi-channel attribution modeling enabling data-driven budget allocation, moving from monthly manual reviews to real-time optimization.

✓

8+ years spanning CMO, marketing manager, marketing technology lead, and founder roles, every layer of the marketing function, deeply understood.

✓

Computer Science degree, I build systems, not just run campaigns. APIs, webhooks, and data infrastructure fluency.

✓

Cross-tool fluency: HubSpot, Braze, Customer.io, Segment, Amplitude, Mixpanel, and 30+ more, no single-platform bias.

Process

How It Works

From marketing audit to a live AI-native system with monitoring, optimization loops, and team ownership.

Discovery

Audit current marketing stack, goals, and AI readiness. Free 30-min call with immediate opportunity identification.

Strategy

Design AI-native marketing architecture and 90-day roadmap, tool selection, integration plan, and KPI framework.

Build

Develop automations, integrations, and predictive models with real data validation before production.

Launch

Deploy campaigns with monitoring, anomaly alerts, and optimization loops built in from day one.

Scale

Expand winning channels, enter new markets, and compound returns as the system learns and optimizes.

FAQ

Common Questions

What businesses ask before hiring an AI marketing specialist.

What does AI marketing automation actually look like in practice? +

AI marketing automation goes beyond scheduling emails and A/B testing subject lines. In practice it means: AI that segments audiences based on behavioral patterns, generates personalized email copy for each segment, optimizes send times per recipient, classifies inbound leads by intent and fit, and produces campaign performance narratives from raw data, all running continuously without manual intervention.

AI marketing vs. traditional marketing automation, what's the difference? +

Traditional marketing automation executes predefined rules, send email X when event Y happens. AI marketing adds a reasoning layer: it can read the content of a form submission to classify intent, generate a personalized follow-up based on what the prospect said, and adapt the next message based on their engagement. The difference is between executing scripts and making contextual decisions.

What are the benefits of AI marketing for small marketing teams? +

Small teams benefit most because AI marketing compresses what previously required specialists across multiple disciplines into automated systems. A two-person marketing team running AI automation can produce the content volume, lead qualification depth, and campaign optimization previously requiring a 6–8 person department. The biggest win: AI handles execution so the humans can focus on strategy and creative direction.

Can AI marketing tools integrate with our existing CRM and MarTech stack? +

Yes, I build AI marketing systems that connect to HubSpot, Klaviyo, Customer.io, MarTech platforms, and your CRM. AI outputs land directly in your existing tools, personalized email copy in your email platform, lead scores in your CRM, campaign summaries in your reporting dashboard, without requiring your team to adopt new interfaces.

Can AI improve email open rates and click-through rates? +

Yes, through subject line optimization, send time personalization, and content relevance improvement. AI identifies patterns in engagement data that human analysts miss: which phrasing correlates with opens for which segments, which send times maximize clicks per recipient, and which content topics drive downstream conversions. These optimizations compound over time.

Can AI be used for paid media optimization? +

Yes, I connect AI to paid media workflows for ad copy generation, audience segmentation, performance anomaly detection, and budget allocation recommendations. AI accelerates the iteration cycle: generating and testing more ad variants per budget than a human team could manage manually.

Is AI marketing suitable for B2B companies? +

Yes, B2B AI marketing typically focuses on lead qualification, account-based personalization, and outreach at scale. I build systems that research target accounts, generate personalized outreach based on company signals, and route qualified leads to sales with context, combining AI sales automation with marketing automation for full-funnel coverage.

How do you measure the impact of AI marketing systems? +

I establish baseline metrics before build: leads per week, email engagement rates, content output per person, and campaign ROI. After deployment, I track changes in each metric attributable to the AI layer. Most AI marketing implementations show measurable improvement in output volume within 30 days and ROI improvement within 60–90 days.

How much does it cost to hire an AI marketing consultant? +

The investment depends on scope, which tools are being connected, how many automations are being built, and whether you need ongoing optimization. A focused project is lower commitment than a full AI automation stack build. Send me a message with your current MarTech stack and marketing goals and I'll outline what a project looks like.

About This Work

AI-Native Marketing: The Future of Growth Operations

Why the competitive standard is shifting, and what it means for your team.

Marketing is undergoing its most significant transformation since the advent of digital advertising. AI-native marketing, where artificial intelligence serves as the core operating system for strategy, execution, and optimization, is no longer experimental. It is the competitive standard for companies that intend to lead. For businesses in the Philippines and globally, hiring an AI marketing specialist represents the fastest path to this new operating model.

An AI marketing consultant architects systems that transcend traditional campaign management. These are agentic workflows that continuously monitor performance data, detect anomalies, adjust budgets across channels, rotate underperforming creatives, and surface strategic insights, all in real time. They are predictive engines that score leads before they request demos, forecast churn before it happens, and identify upsell opportunities before they expire. This is not marketing automation as it existed five years ago, it is autonomous marketing operations.

Organizations based in the US, UK, Israel, Singapore, Australia, and other major markets are actively seeking remote AI marketing engineers and growth leads who can implement these capabilities without the overhead and timeline of building internal AI teams. The Philippines offers a strategic source for this talent, deep technical and strategic expertise, strong English communication, and timezone positioning that bridges APAC and North American operations.

Engaging an AI marketing specialist should align with organizational stage. Startups often benefit from project-based consulting, a specific build like predictive lead scoring or automated budget reallocation. Scale-ups typically need an AI marketing growth lead who embeds agentic thinking across channels. Enterprises may need a fractional AI marketing officer to govern standards and cross-functional integration. Every engagement begins with a free 30-minute discovery call.

Manila-based. APAC-aligned. Globally experienced. Building AI-native marketing operations that compound returns for teams worldwide.

Get Started