Paid Media Services
End-to-end paid media management with AI-native optimization across every channel that drives measurable ROI.
Google Ads & Search Automation
Build and optimize Search, Display, PMAX, and YouTube campaigns with AI-driven bidding, audience signals, and automated creative rotation for maximum ROAS.
Search · PMAX · YouTube · DisplayMeta Ads & Advantage+ Optimization
Manage Facebook and Instagram campaigns using Advantage+ shopping, dynamic creative, and AI-powered audience expansion with performance-driven creative testing.
Facebook · Instagram · Advantage+Apple Search Ads & Mobile Acquisition
Optimize iOS app install campaigns with keyword automation, Creative Sets, and CPA-driven bid strategies for App Store visibility and cost-efficient user acquisition.
Apple Search · ASO · CPA BiddingTwitter, Reddit & AdRoll Management
Run niche platform campaigns with community-driven creative, conversation targeting, and retargeting automation across the open web for full-funnel coverage.
Twitter · Reddit · AdRoll · RetargetingAI-Native Attribution & Budget Allocation
Implement multi-touch attribution, predictive LTV modeling, and autonomous budget shifting to highest-performing channels in real time, not monthly reviews.
Attribution · LTV · Budget AutomationHow I Can Help With Paid Media
Running ads is easy. Running ads that generate a return (with proper targeting, creative strategy, and attribution) is what most teams struggle with. Here's how we fix that.
Campaign Performance Audit
Before spending more, find out if you're spending right. This audit reveals exactly where budget is leaking, and what changes would move ROAS the most.
- Campaign structure, bidding & budget allocation review
- Audience targeting & segmentation audit
- Ad creative & copy performance analysis
- Landing page & conversion tracking evaluation
- Priority fix list ranked by expected ROAS improvement
Paid Media Campaign Build
Campaigns built to perform from day one, proper structure, audience strategy, creative testing framework, and attribution configured before a dollar is spent.
- Campaign architecture & account structure design
- Audience research & targeting strategy per platform
- Ad creative direction & copy for initial test sets
- Conversion tracking & attribution setup (GTM, pixels, CRM sync)
- A/B testing framework + first-month optimization cadence
Performance Growth Partner
Paid media that improves every month, not campaigns that run on autopilot until the budget runs out. Ongoing management, testing, and scaling for real performance gains.
- Weekly campaign monitoring, bid adjustments & budget management
- Monthly creative refresh & new ad variant testing
- Audience expansion & lookalike strategy updates
- Attribution analysis & CRM-to-ad-platform audience sync
- Monthly performance report & forward-looking recommendations
How We Can Work Together
Flexible arrangements for startups, growth companies, and enterprises, from full management to fractional oversight.
The Track Record
Multi-platform expertise, AI-native methodology, and a history of managing budgets that produce measurable returns.
How It Works
From account audit to compounding returns, a systematic approach to paid media that improves over time.
Common Questions
Everything you need to know about hiring a paid media specialist.
What paid media channels do you work with? +
Paid media vs. organic SEO, which should I invest in first? +
What are the benefits of working with a paid media specialist? +
Can paid media integrate with our existing CRM and lifecycle marketing? +
How do you structure a Google Ads campaign for B2B lead generation? +
What budget do I need to see results from paid media? +
How do you approach conversion rate optimization alongside paid media? +
Can AI improve paid media performance? +
How do you set up proper attribution for paid media? +
How much does it cost to work with a paid media consultant? +
Paid Media That Compounds.
Not Just Campaigns.
Free 30-minute account audit to identify your highest-leverage optimization opportunities across every active channel.
Paid Media Management with AI-Native Optimization for Global Businesses
Paid media in 2026 demands more than manual campaign management. It requires AI-native systems that predict performance, dynamically allocate budgets, and autonomously optimize creative across channels. As a paid media consultant based in the Philippines, I manage Google Ads, Meta, Apple Search Ads, Twitter, Reddit, and AdRoll with agentic workflows that compound returns while reducing manual overhead. I serve clients in the US, UK, Israel, Singapore, Australia, and beyond, delivering performance marketing expertise with the speed and cost efficiency of APAC-based talent.
AI at the Core of Modern Paid Media
The landscape has shifted dramatically. Google's Performance Max, Meta's Advantage+, and Apple's automated bidding have made AI central to campaign success. But these tools are only as effective as the strategy behind them. I build paid media architectures that leverage AI bidding, audience signals, and dynamic creative, while maintaining human oversight on brand alignment, budget governance, and strategic direction. The result is campaigns that improve themselves without drifting from business objectives.
Attribution as the Foundation
Attribution is the foundation of effective paid media. I implement multi-touch attribution models that track customer journeys across Google Ads, Meta, Apple Search, Twitter, Reddit, and organic channels. This enables data-driven budget allocation, shifting spend to highest-performing channels in real time rather than waiting for monthly reviews. Predictive LTV modeling identifies which acquisition sources produce the most valuable customers, not just the cheapest clicks.
Creative Optimization at Scale
Creative optimization is equally critical. I deploy systematic A/B testing frameworks, AI-assisted creative generation, and dynamic creative optimization that assembles the best combinations of headlines, images, and calls-to-action automatically. For international campaigns, I build localization systems that adapt creative for US, UK, Israeli, Singaporean, Australian, and other markets without losing brand consistency.
I bring eight years of performance marketing leadership, hands-on experience with every major platform's API and automation features, and a systems approach that treats paid media as a compounding asset rather than a recurring expense. Based in Manila, managing campaigns worldwide.
Let's build a paid media engine that scales.
Available for paid media manager, ads specialist, growth lead, fractional, full-time, project, and retainer engagements. Remote-first with global client experience.
