What I Do Engagement Why Me Process FAQ Book a Call →
JA
Available for projects
Paid Media

Paid Media Systems That
Self-Optimize in Real Time

Google Ads  ·  Meta  ·  Apple Search  ·  Twitter  ·  Reddit  ·  AdRoll

AI-native attribution, dynamic budget allocation, and autonomous campaign optimization across every major paid channel — managed by a performance marketing specialist with 8+ years of multi-million dollar budget experience.

8+
Years performance marketing leadership
6+
Platforms managed simultaneously
Multi
Million dollar budgets optimized
Global
US, UK, Israel, SG, AU clients
What I Do

Paid Media Services

End-to-end paid media management with AI-native optimization across every channel that drives measurable ROI.

🔍

Google Ads & Search Automation

Build and optimize Search, Display, PMAX, and YouTube campaigns with AI-driven bidding, audience signals, and automated creative rotation for maximum ROAS.

Search · PMAX · YouTube · Display
📱

Meta Ads & Advantage+ Optimization

Manage Facebook and Instagram campaigns using Advantage+ shopping, dynamic creative, and AI-powered audience expansion with performance-driven creative testing.

Facebook · Instagram · Advantage+
🍎

Apple Search Ads & Mobile Acquisition

Optimize iOS app install campaigns with keyword automation, Creative Sets, and CPA-driven bid strategies for App Store visibility and cost-efficient user acquisition.

Apple Search · ASO · CPA Bidding
🎯

Twitter, Reddit & AdRoll Management

Run niche platform campaigns with community-driven creative, conversation targeting, and retargeting automation across the open web for full-funnel coverage.

Twitter · Reddit · AdRoll · Retargeting
📊

AI-Native Attribution & Budget Allocation

Implement multi-touch attribution, predictive LTV modeling, and autonomous budget shifting to highest-performing channels in real time — not monthly reviews.

Attribution · LTV · Budget Automation
Engagement Models

How We Can Work Together

Flexible arrangements for startups, growth companies, and enterprises — from full management to fractional oversight.

Paid Media Manager / Specialist
Hands-on campaign management, optimization, and reporting across all platforms. Daily monitoring, weekly insights, and monthly strategy reviews.
Growth Lead — Paid Acquisition
Lead your paid acquisition function with AI-native methodology. Channel strategy, creative testing, and compounding optimization as your performance lead.
Fractional Paid Media Officer
Part-time oversight of agency or internal team. Audit, governance, and strategic guidance without full-time overhead for mature paid media programs.
Full-Time Remote Role
Embedded as your head of paid media or performance marketing director. Global remote with APAC timezone coverage and US/EU availability.
Project-Based Consulting
Defined scope: account audit, attribution build, creative system, or channel expansion. Delivered with playbooks and full knowledge transfer to your team.
Retainer Arrangement
Monthly optimization, new campaign builds, creative testing, and strategic advisory as your paid media stack evolves with your business goals.
Why Me

The Track Record

Multi-platform expertise, AI-native methodology, and a history of managing budgets that produce measurable returns.

Optimized paid acquisition across Google Ads, Meta, Apple Search, Twitter, Reddit, and AdRoll simultaneously for global clients.
Built multi-channel attribution modeling enabling data-driven budget allocation across all paid channels in real time.
Engineered automated promo campaign systems improving conversion rates and reducing CAC for global fintech and SaaS platforms.
Managed multi-million dollar ad budgets for global fintech and SaaS platforms with consistent ROAS improvement quarter-over-quarter.
8+ years spanning CMO, marketing manager, marketing technology lead, and founder roles — I understand paid media from every organizational level.
AI-native approach: predictive bidding, dynamic creative optimization, and autonomous budget shifting at the channel level.
Worked with clients in US, UK, Israel, Singapore, Australia — APAC timezone with proven global remote experience.
Process

How It Works

From account audit to compounding returns — a systematic approach to paid media that improves over time.

01
Discovery
Audit current accounts, attribution setup, and performance benchmarks. Free 30-minute call to assess the gap between current and potential.
02
Strategy
Design channel mix, creative framework, audience strategy, and AI-native optimization plan aligned to your revenue goals.
03
Build
Structure campaigns, implement tracking, deploy automated bidding rules, and set up attribution across all active channels.
04
Optimize
Daily monitoring, weekly creative testing, and monthly strategic pivots based on performance data and market signals.
05
Scale
Expand winning channels, enter new markets, and compound returns through systematic budget reallocation and audience expansion.
FAQ

Common Questions

Everything you need to know about hiring a paid media specialist.

Which platforms do you specialize in? +
Google Ads, Meta (Facebook/Instagram), Apple Search Ads, Twitter, Reddit, and AdRoll. I also advise on programmatic and emerging channels based on your audience and objectives.
Can you work with our existing agency? +
Yes. I audit, guide, and optimize agency work — or manage directly if you prefer in-house control. I can serve as a strategic overlay or take full ownership depending on your preference.
How do you handle creative production? +
AI-assisted creative generation, dynamic creative optimization, and systematic A/B testing at scale. I work with your creative team or source production independently based on your setup.
Do you work internationally? +
Yes. I've managed campaigns for clients in the US, UK, Israel, Singapore, Australia, and globally. Remote-first with timezone flexibility for key meetings and campaign launches.
What's your fee structure? +
Flexible: monthly retainer, percentage of ad spend, or project-based. The right structure depends on your budget level, campaign complexity, and engagement duration. Let's discuss what fits your model.
Get Started

Paid Media That Compounds.
Not Just Campaigns.

Free 30-minute account audit to identify your highest-leverage optimization opportunities across every active channel.

Paid Media Management with AI-Native Optimization for Global Businesses

Paid media in 2026 demands more than manual campaign management. It requires AI-native systems that predict performance, dynamically allocate budgets, and autonomously optimize creative across channels. As a paid media consultant based in the Philippines, I manage Google Ads, Meta, Apple Search Ads, Twitter, Reddit, and AdRoll with agentic workflows that compound returns while reducing manual overhead. I serve clients in the US, UK, Israel, Singapore, Australia, and beyond — delivering performance marketing expertise with the speed and cost efficiency of APAC-based talent.

AI at the Core of Modern Paid Media

The landscape has shifted dramatically. Google's Performance Max, Meta's Advantage+, and Apple's automated bidding have made AI central to campaign success. But these tools are only as effective as the strategy behind them. I build paid media architectures that leverage AI bidding, audience signals, and dynamic creative — while maintaining human oversight on brand alignment, budget governance, and strategic direction. The result is campaigns that improve themselves without drifting from business objectives.

Attribution as the Foundation

Attribution is the foundation of effective paid media. I implement multi-touch attribution models that track customer journeys across Google Ads, Meta, Apple Search, Twitter, Reddit, and organic channels. This enables data-driven budget allocation — shifting spend to highest-performing channels in real time rather than waiting for monthly reviews. Predictive LTV modeling identifies which acquisition sources produce the most valuable customers, not just the cheapest clicks.

Creative Optimization at Scale

Creative optimization is equally critical. I deploy systematic A/B testing frameworks, AI-assisted creative generation, and dynamic creative optimization that assembles the best combinations of headlines, images, and calls-to-action automatically. For international campaigns, I build localization systems that adapt creative for US, UK, Israeli, Singaporean, Australian, and other markets without losing brand consistency.

I bring eight years of performance marketing leadership, hands-on experience with every major platform's API and automation features, and a systems approach that treats paid media as a compounding asset rather than a recurring expense. Based in Manila, managing campaigns worldwide.

Contact

Let's build a paid media engine that scales.

Available for paid media manager, ads specialist, growth lead, fractional, full-time, project, and retainer engagements. Remote-first with global client experience.